Project - Catalyst
Mar 18th, 2008 | By Gary Hayes | Category: Audience, Broadband PC, Childrens, Online Communties, Production, Project, Residential Feb 2008, Second Life, Social Networks, Virtual Worlds, Workshop,
LAMP Lab: Marysville, Victoria, February 2008
Title: Catalyst - ABC, NSW
Tagline: Science that Excites and makes a difference
Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s collaborative social network Fatherhood special. Catalyst’s Ruben also ventures into the virtual world on ABC’s Second Life Island and works with the community on science experiments.
Target Media: Web, Mobile, TV, Virtual Worlds
Team Members:
- Nicolas Lee - Executive Producer
- Briony Williamson - Designer/Information Architect
- Laurent Desamaud - Web Producer
Guardian Mentor/s: Anthony ‘Arse’ Eden
Copyright: ABC 2008
abc tv catalyst abc marysville victoria mobile tv science experiments science magazine second life time science