How to apply

LAMP VIII: VICTORIA RESIDENTIAL – APPLICATIONS CLOSE 10 JAN 2008

We are now accepting applications for the eighth LAMP Residential lab being held in collaboration with sponsors New Zealand Screen Council. We welcome project submissions from project teams in all areas of the media industry and the final selection will be a mix of teams from New Zealand and Australia.

Presented by AFTRS, the eighth LAMP Residential Lab is a unique opportunity to evolve your project for broadband, mobile devices, advanced television, games consoles, multi-user virtual environments and beyond.

Please carefully review the selection criteria, which will help you understand the types of projects that are important to us. The application form must be returned no later than Thursday 10 January 2008. Eight project teams will be selected a week after this date and informed.

Application process

Please submit your application (download form here) both via email and via post (signed version) by Thursday 10 January 2008 to:

*Attention: Project Officer, LAMP
*AFTRS, PO Box 126, North Ryde NSW 2113
and Email to: lamp@aftrs.edu.au

All submissions will be reviewed by the LAMP team and a panel of external mentors, 6-8 projects will be selected and successful applicants will be advised mid January 2008.

Requirements

Teams should consist of a maximum of 3 people, in the following categories:
*1 – Creator/exec producer – also doubling as exec prod, producer, director etc
*2 – Designer – broadcast, brand, visual identity (It is obligatory to come with a visual designer for the build phase)
*3 – Other craft – editor, writer, talent, sound, DOP etc:

A range of Industry VIPs will be invited to the final day presentations of prototypes and proof of concepts. Teams can also designate stakeholders they wish to invite to the presentation day. Visiting stakeholders will have to cover their own expenses.

Projects will be assessed on:

  • Level of innovation of project
  • Narrative depth & strength of story world
  • Appropriate audience interaction and level of involvement
  • Market focus & audience reach

Project areas

We are happy to receive submissions to attend the next lab in the following areas.

  • Advanced TV - Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment - Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.

Applicants must satisfy the following eligibility criteria:

* You have a demonstrated ability in some element of linear or interactive production in the past
* You have demonstrated a willingness to assemble a creative team for the project
* Your team members are allocated specific roles and have some history of working together
* You demonstrate potential to benefit from the LAMP process, i.e. that your project submission is open, expansive and shows room for growth and evolution

Costs, dates and location

The lab will take place 24-29 February 2008 and the Victoria location will be confirmed in the next few weeks. Participating teams are required to pay for transport to and from the residential venue and $100 admin fee per member. Accommodation, meals, mentoring (10 mentors/presenters), technical equipment, build developers, invited speakers and special events are all included as part of your attendance. A number of travel scholarships may be available to assist successful teams with significant travel costs (ie from non-eastern states or regional areas).

Technology

Each team will have access to the latest Apple Intel iMac computer (runnings OS X and Windows) complete with full Adobe, Macromedia & Apple production suites. Wireless internet access will be provided. PC laptops and a range of mobile devices, games consoles and presentation equipment will also be available.

Don’t forget the submission deadline is Thursday January 10, 2008.

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