All entries by this author

Launched: LAMP mentored Red-Hot Cross-Media Drama - Scorched

Aug 13th, 2008 | By Gary Hayes | Category: ARG, Audience, Broadband PC, Event, Games, General, Interactive TV, Lead Story, Locative, Online Communties, Project, Residential May 2006, TV, User Generated

SCORCHED is Australia’s first ‘what-if’ disaster telemovie. - “The Year is 2012 and Australia has run out of water.”
There is a lot more than meets the eye to Scorched, destined to be Australia’s biggest landmark doco-drama event this year. The social media, community generated story elements that build up to and after the 90 [...]



LAMP Three Years of Projects: Video

Jul 25th, 2008 | By Gary Hayes | Category: Project, Workshop, YouTube

The AFTRS Laboratory for Advanced Media Production, the first three years of residentials. Around 34 of the 61 projects that were developed over one intensive week to a pitch, flash by in 2 minutes.
These images are part of the original 15-20 minute presentation at the end of that week to commissioners, interested stakeholders and most [...]



Another üBERGroovy LAMP project launches 25 June 2008

Jun 24th, 2008 | By Gary Hayes | Category: Broadband PC, General, Online Communties, Residential Jul 2006, Social Networks, User Generated

Over half of all the LAMP projects are in or have been produced to audiences now. üBERgroover.tv was a project that came into our 4th residential on Milson’s Island in 2006 and we have just heard from ex-AFTRS student Tina Lymberis, it’s driving force, of the official launch and plans to take on the world. [...]



Pod and Vodcast - The Game of Writing Games with Matt Costello

Jun 7th, 2008 | By Gary Hayes | Category: Audience, Business, Console, Games, Games Writing, Lead Story, Podcasts, Seminar, Story of the Future, Workshop

John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Australia in December 2007.
Matt talks about story worlds and how the game play is very dependent on the underlying story and how more importantly they really need to be developed in [...]



Podcast - Marissa Cooke ‘Extending Narrative: The Emmerdale Experience’

Apr 24th, 2008 | By Gary Hayes | Category: ARG, Audience, Games, Interactive TV, Mobile, Podcasts, Seminar, Story of the Future, TV, Workshop

Marissa talks through her experiences of extending stories into online and other platforms looking specifically at her work on the enigmatic cross-media service created by Hoodlum for Emmerdale. She talks about call-to-actions, multiple entry points, point-of-view, story worlds, gameplay and trail heads as part of this experience creation for the audience. One technique she uses [...]



Podcast - Mobile Engagement, Jennifer Wilson

Mar 23rd, 2008 | By Gary Hayes | Category: Audience, Games, Generation C, Mobile, Podcasts, Production, Seminar, Social Networks, User Generated, Workshop

Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the [...]



Podcast - Working Services, Successful Online Business Models

Mar 23rd, 2008 | By Gary Hayes | Category: Audience, Broadband PC, Business, Mobile, Music, On-demand, Online Communties, Podcasts, Production, Social Networks, Workshop

Andrew Apostola and Peter Giles outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargeable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micro-payments [...]



Project - Portable Ghosts

Mar 18th, 2008 | By Gary Hayes | Category: ARG, Broadband PC, Childrens, Games, Locative, Mixed Reality, Mobile, Online Communties, Production, Project, Residential Feb 2008, Social Networks, TV, Workshop

LAMP Lab: Marysville, Victoria, February 2008
Title: Portable Ghosts - NZ
Tagline: The best way to solve ghost mysteries is to have ghosts helping you!
Project Description: Become a Ghost Detective from the TV show to the virtual world onto the mobile, the web, print and into the real world. A truly unique social network experience that is [...]



Project - Catalyst

Mar 18th, 2008 | By Gary Hayes | Category: Audience, Broadband PC, Childrens, Online Communties, Production, Project, Residential Feb 2008, Second Life, Social Networks, Virtual Worlds, Workshop

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LAMP Lab: Marysville, Victoria, February 2008
Title: Catalyst - ABC, NSW
Tagline: Science that Excites and makes a difference
Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s collaborative social network Fatherhood [...]



Podcast - Laurel Papworth “Building a Social Network”

Mar 17th, 2008 | By Gary Hayes | Category: Audience, Generation C, Online Communties, Podcasts, Second Life, Seminar, Social Networks, Workshop

‘Building a Social Network” Strategies, implementation and management of online communities.
Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing [...]