SCORCHED is Australia’s first ‘what-if’ disaster telemovie. - “The Year is 2012 and Australia has run out of water.”
There is a lot more than meets the eye to Scorched, destined to be Australia’s biggest landmark doco-drama event this year. The social media, community generated story elements that build up to and after the 90 [...]

‘Building a Social Network” Strategies, implementation and management of online communities.
Laurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing [...]

John Banks and Peter Giles interview Matt Costello in two parts at the LAMP: Story of the Future Residential held at Couran Cove, Queensland, Australia in December 2007.
Matt talks about story worlds and how the game play is very dependent on the underlying story and how more importantly they really need to be developed in [...]

Don’t have a black Friday-register now. Places filling fast!
AFTRS LAMP presents two cutting edge seminars:
Generating Online Buzz for Creative Projects
Thursday June 19. Learn how to attract online attention and engage participatory audiences and global consumers.
Building Social Networks and Growing Communities
Friday June 20. Follows on from Generating Online Buzz for Creative Projects, and focuses on [...]

Marissa talks through her experiences of extending stories into online and other platforms looking specifically at her work on the enigmatic cross-media service created by Hoodlum for Emmerdale. She talks about call-to-actions, multiple entry points, point-of-view, story worlds, gameplay and trail heads as part of this experience creation for the audience. One technique she uses [...]

‘Inviting Participants to Your Party and Keeping Them There’ will demystify Web 2.0 and help you harness its power to promote your creative project online.

This LAMP Insight Seminar series in Hobart, Sydney and Melbourne examines techniques to attract online audiences and keep them coming back for more. It also explores how to effectively promote [...]

Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the [...]

Andrew Apostola and Peter Giles outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargeable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micro-payments [...]

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LAMP Lab: Marysville, Victoria, February 2008
Title: Catalyst - ABC, NSW
Tagline: Science that Excites and makes a difference
Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s collaborative social network Fatherhood [...]

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LAMP Lab: Marysville, Victoria, February 2008
Title: Touched by the road toll - NSW
Project Description: In Australia there are five deaths on our roads every day. ??????Touched by the road toll?????? is an online social network for all those affected by road trauma. Behind every fatality there are a thousand stories. This online sanctuary provides a [...]