As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

A selection of the more than 50 mentors from the past four years (in first name alphabetical)

Andrew Apostola	Anthony Eden	Catherine Gleeson	Christy Dena
David Court	David Gurney	David Jensen	Duane Varan
Gary Hayes	Jackie Turnure	Jennifer Wilson	Jim Shomos
John Banks	John Buchanan	Jonathan Marshall	Keren Flavell
Laurel Papworth	Lisa Romano	Malcolm Long	Marc Walker
Mark Meadows	Mark Pesce	Matt Costello	Paul Bennun
Peter Giles	Rachel Dixon	Raffi Krikorian	Ric Holland
Shiralee Saul	Sohail Dahdal	Tony Walsh	William Cooper

Some of the residential participants attached to over seventy 6 day – 6 month projects

A selection of key speakers who presented at ‘non-project based’ LAMP run seminars

Over 150 high level industry guests visited LAMP residentials

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This LAMP mentored project from Marcus Gillezeau and Ellenor Cox (of Firelight Productions) has been nominated in the Fiction category of the 2009 International Interactive Emmy Awards. These awards are held at Milia in Cannes each year and this year it is from 30 March to 3 April. The video below with a voice over by Marcus himself, explains Scorched and is also used by judges to help select the nominations.

Through these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

Fiction category

• Director’s Cut – The Revenge, Container Group S.A., Argentina
• Kirill, Endemol UK / MSN , United Kingdom
• Pietshow, Grundy UFA TV Produktions GmbH, Germany
• Scorched, Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Scorched has also recently been nominated for the local Australian AIMIA awards – all nominations here.

About the video “Scorched is one of the largest all-media, interactive drama projects ever in Australia, screening across the Internet, mobile devices and prime time TV. Find out more about how the team put together the roll-out of the project.”

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog).

It is great news that another LAMP connected project is entered into the International Emmy’s – examples of earlier ones included the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.

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SCORCHED is Australia’s first ‘what-if’ disaster telemovie. - “The Year is 2012 and Australia has run out of water.”

There is a lot more than meets the eye to Scorched, destined to be Australia’s biggest landmark doco-drama event this year. The social media, community generated story elements that build up to and after the 90 minute tele-feature being transmitted on Chn 9 in December have been work-shopped through LAMP workshops, on-going consultancy and the 3rd residential in Perth back in 2006.

Marcus Gillezeau and Ellenor Cox are the co-directors of Firelight, the creators of this groundbreaking drama format. They are wonderful example of leading independent producers who have embraced the significance of creating entertainment that spreads across platforms and time but also draws in content from the audience and makes the whole ‘experience’ more collaborative and engaging.

The surrounding online service is a hybrid of an Alternate Reality Game, an Episodic drama delivered via social media sites (such as Facebook and YouTube) and a range of fake (faux) websites that are part of the futuristic element of the story. The main hub site is CPN News, a 24-hour live news channel broadcasting stories from 2012 and including many of the lead characters – these include notable actors Vince Colosimo, Georgie Parker, Rachel Carpani, Cameron Daddo and Les Hill. You can already follow one of the characters, Cassie, on her own YouTube channel Cassie Has Dreams – which follows her ‘accelerated’ story up to the beginning of the tele-movie. More from the team and the official press release below. More coverage here:

• Urban Cinefile – Scorched A Case-Study
• The West – Online Drama Begins Streaming
• GoArticles – Ninemsn launches first online-only drama Cassie Has Dreams
• The Open Press – First Online-Only Drama
• Yahoo – Online Drama Begins Streaming
• Daily – Online drama begins
• PR-USA – Nine MSN launches Cassie Has Dreams

Good luck on this project, there will be a great deal of expertise gained from this journey – for audience and producers alike!

SCORCHED is a groundbreaking all-media event incorporating television, online and user generated content that will revolutionise the way Australian’s engage with television drama. A gripping 90 minute tele-feature broadcast on the Nine Network will be augmented by an extensive 8 week interactive online drama series that will lead into and ultimately conclude the drama surrounding an ensemble of characters who find themselves engulfed by raging bushfires in a futuristic Sydney that has, due to the effects of global warming, completely run out of water.

In the two months leading up to the TV broadcast of SCORCHED the audience are invited into this future world-without-water through www.scorched.tv (which will be promoted and co-located at ninemsn). Upon entering this online world the audience is introduced to CPN News, a futuristic 24-hour live news station broadcasting stories from 2012. Our CPN news anchors guide the audience through the headline stories of the week focusing attention on how the ongoing drought and water scarcity across Australia has permeated all aspects of life as we know it. CPN’s main reporter Susan Shapiro (Rachel Carpani) is one of the main characters in the tele-feature. Many of Susan’s online interviews are with characters the audience will again meet in the TV broadcast.

CPN encourages the audience to send in stories and videos of what life is like for them in these hard times. These videos and postings are a featured part of the www.scorched.tv website and provide a novel way for the online community to interact with the future and see their offerings posted on a high-profile website. CPN also points viewers to their featured viewer of the week – Cassie Hoffman, an 18-year-old girl living in Bourke who has become obsessed with diarising her life on her website ‘Cassie Has Dreams’ to compensate for the loneliness of being one of the few remaining teenagers left in her dying town. The audience can interact with Cassie and the other characters via email, watch faux news reports and read numerous stories which set the scene on a national and global level

With potential synergies alongside Jane McGonigal’s Superstruct (“the world has 23 years left” collaborative ARG) happening in similar timeframe, SCORCHED is produced for the Nine Network by Goalpost Pictures Australiaand Essential Media and Entertainment, in association with FirelightProductions. It is financed by the Nine Network, Granada International, the Film Finance Corporation, the New South Wales Film and Television Office and the Australian Film Commission, and was developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP).

FIRELIGHT PRODUCTIONS SHINES LIGHT ON ALL-MEDIA SCREEN CONTENT CREATION

Firelight Productions are the original concept creators behind the multi-platform delivery of Scorched, a major 90-minute feature-length television and online event that will be broadcast via the Internet and on Nine Network Australia.

Scorched, produced by Goalpost Pictures Australia and Essential Media and Entertainment, in association with Firelight Productions, will revolutionise the way Australian’s engage with television drama. A gripping 90 minute tele-feature will be augmented by an extensive 8 week online drama series that will lead into, provide clues for, and ultimately conclude the drama surrounding an ensemble of characters who find themselves engulfed by raging bushfires in a futuristic Sydney that has, due to the effects of global warming, completely run out of water.

Starring Cameron Daddo, Vince Colosimo, Rachel Carpani and Georgie Parker, the Scorched experience will include the most sophisticated and comprehensive cross-platform element yet created for a television event in this country. The interactive online component will launch in mid August, leading up to the tele-feature broadcast later in the year.

Co-directors of Firelight Productions, Ellenor Cox and Marcus Gillezeau, who engineered the cross-platform delivery of Scorched over 2 years, are enthusiastic screen content creators with all-media capabilities who are at the cutting edge of cross-platform content generation in Australia. Their business began in 1997 as a production company specialising in adventure and social political documentaries for international television, but is now focused primarily on all-media projects after the couple identified a considerable niche in the marketplace.

Gillezeau states, “The emergence of new screen technologies created strong demand on content that can deliver across a multitude of platforms. In addition to that, audience interactivity has become paramount to engaging the widest possible audience. Firelight has spent a number of years researching and experimenting in all-media content. Scorched is a breakthrough all-media event that is the culmination of our work to date in this area.”

Scorched is their flagship project, financed by Nine, Granada International, the Film Finance Corp, the New South Wales Film and Television Office and the Australian Film Commission, and developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP), which is Australia’s premier emerging media research and development production lab.

“When we started to develop the all-media concept for Scorched there was little that had been done before in Australia that combined such an extensive new media proposition with such a significant television offering as a prime time movie on Australia’s leading network.” says Cox. “We looked at overseas projects and were really making it up as we went along. The knowledge we have gained about all-media delivery through developing Scorched now informs all of our future projects and Firelight has become a leader in cross platform content creation.”

Scorched hooks the viewer in with an intriguing conservation message – the reality of global warming makes the idea of a city that has run out of water seem a likely possibility. Gillezeau and Cox wanted to bring to the mainstream audience’s attention the issues of water scarcity and drought in Australia but needed to find a way of making these subjects seem ‘sexy and entertaining’. Hence the concept of Scorched was borne. In the weeks leading up to the Scorched television broadcast, audiences are invited into this future world without water through www.scorched.tv to meet Cassie Hoffman – an 18-year-old girl living in Bourke who has become obsessed with diarising her life on her website ‘Cassie Has Dreams’ to compensate for the loneliness of being one of the few remaining teenagers left in her dying town.

Gillezeau explains, “Once you enter www.scorched.tv, you can follow a serialised drama (60 minutes of 2-3 minute webisodes) which unfolds on a daily basis. The prequel drama takes the viewer right up to the very first scene of the telemovie. Web enthusiasts will be able to participate in an interactive conspiracy-style investigation online, which will arm them with bonus material with which to enjoy one of the unfolding storylines in the telemovie when it airs. After the TV broadcast the drama continues with the sequel to the online story and continuing news reports.”

Firelight is currently supervising producer on Storm Surfers, Dangerous Banks – a documentary about big wave pro-surfers that will also have a significant cross platform delivery. Storm Surfers, financed by Red Bull, the New South Wales Film and TV Office, Discovery Networks Asia and Off The Fence (Netherlands) is one of the first documentary projects in Australia to utilise the new producer’s tax offset. It will air on the Discovery Network, prior to which fans and surfers from all over the world will be able to follow their heroes’ journey comprehensively online and, like the pro-surfers themselves, track the storm that will generate the big waves, and ultimately predict when the waves will hit.

Firelight’s mission is to produce innovative programming for all-media, multi-platform delivery, and to remain at the forefront of cross platform screen content creation in Australia and internationally. Upcoming projects include the interactive online drama series Innocent which follows the story of 6 accused young drug traffickers and the reality TV series Kids in Charge where a team of tweens has 10 days to deliver a Rock show spectacle.

Marcus Gillezeau is also the author of the critically acclaimed book ‘Hands On – A practical guide to production and technology in Film, TV and New Media’. The book has been an instant hit at universities and several major conferences across the country.

Since 1997 Firelight have produced more than 20 programs and series including My Home Your War (SBS), Cave in the Snow (SBS), Breaking Bows and Arrows (SBS), The Artist The QC & The Refugee (ABC), Painting with Light in a Dark World (SBS) and Afrika: Cape Town to Cairo (ABC and National Geographic). In 2001 they produced Australia’s first fully convergent, multi-platform documentary project Little Dove Big Voyage for Network 7.  Their films have won numerous international and domestic awards and have screened all over the world on television and in film festivals.

For more information, please contact:

Angie Fielder
angiefielder@iinet.net.au
0403 819 644

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QLIFE GLOBAL
Tagline: “Next-generation web experience for niche market social interaction”
LAMP Lab: May 2006
Target platforms: Broadband TV/PC and Mobile
Project description: QLIFEGLOBAL is an on-line interactive social network featuring multi-platform video-on-demand channels for and by individuals and members of worldwide Queer communities. It will feature user-rated reviews of lifestyle, travel and entertainment and broadband On-Demand channels for citizen-journalist news and issues.

Qlifeglobal is an inclusive space where members can connect with each other by sharing and comparing their content, opinions and knowledge. With advanced web 2.0 features, Qlifeglobal will provide a space to engage, inform and entertain a community. Members can have their own personal space to be private or public, and can advance global understanding of their communities and lifestyles by contributing to the collective knowledge of a wiki and interactive map where they can define and map the Queer world.

The key driver to engage and compel audiences to the Qlifeglobal web-site is a professionally produced video podcast, which will be a series of dynamic presenter-driven episodes using a fresh mix of user-generated content to drive the show’s themes and topics.

Qlifeglobal is a next-generation web experience for niche market social interaction.

Team Members
Matt Morgan – Producer / Writer / Property Creator
Paulo Alberton – Director
Brad Hile – Web Designer
Guardian mentor: Keren Flavell
© IN8VISIONMEDIA 2006 email: Matt Morgan at in8visionmedia@gmail.com

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GLOBAL YOUTH FUTURES
Tagline: “Online community for young people who are interested in the future”
LAMP Lab: May 2006
Target platforms: Broadband TV/PC and Mobile
Project description: Global Youth Futures (GYF) is an online community for young people who are interested in the future. It is a website containing an interactive parliament for discussing World issues that affect the future, an art gallery for futures expression and an education space with information on the future (containing future tools and strategies). It is also a broadband TV panel show run by the GYF community with young people video phoning in direct to experts and other young people across the world. The community will also play alternate reality games, running in both the real world and online, now and in the future. The community keeps together by mobile phones, ipods, PSPs, PCs, phones, and webcams.

Team Members
Janine Cahill – Project Sponsor
Elizabeth Cahill – Project Manager
Jack Condon – Web Development
Guardian mentor: David Gurney
© Change Paths Pty Ltd 2006

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NEST
Tagline: “Meet friends, make art, or just hang ”
LAMP Lab: May 2006
Target platforms: Mobile, Broadband PC and real life
Project description: nest is an imaginative and playful digital locale where teenagers come to connect, create, and stay up to date with whatever people their age are doing elsewhere in the world. nest uses an innovative interface that is easily customised by the user so they always feel at home. Clever coding actively propels like minded nesters toward each other, offering a multitude of things to do together, like online collaborations to make music, micromovies, interactive art or animation. Changing competitions, discussions and workshops with professional artists will see nest quickly become the place to be and be seen.

nest is a unique broadband and multi platform experience for teenagers that builds upon the critical and popular success of Perth’s annual AWESOME Festival, and makes awesome arts experiences available all day, every day wherever they live in WA. nest expands conventional ideas about creative content, acknowledges that making art is about making sense of the world, and uses technology to deliver new kinds of arts experiences that are relevant, exciting and engaging to a youth audience.

Team Members
Michelle Glaser – Director
Steve Buckles – Designer
Simon Malcolm – Community Development
Guardian mentor: David Jensen
© Awesome Arts Australia Ltd 2006

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BUSH TV
Tagline: “Australian Indigenous new media hub”
LAMP Lab: May 2006
Target platforms: TV, mobile and Broadband PC/TV
Project description: The Bush TV global broadband portal will create serious online media and production enterprise opportunities for Indigenous content producers, complimenting our already nationally established BUSH TV series on SBS and ABC. Target platforms are Broadband linear to TV, radio and print and a new broadband TV and IPTV channel.

There are as yet no national indigenous media content producers riding the convergence wave. We recognize this as a business opportunity and intend to have branded digital channel streaming and on-demand content. There is also no distribution network for indigenous content. We see this site as an rich media, online portal with blogs, wikis, news, content, viral events and enterprise opportunities for budding indigenous content producers reaching out to a global audience.

We have a partnership with SBS new media which we want to exploit to our full advantage. With the emergence of the NITV – National Indigenous TV network, we want to make sure we can provide an excellent online service for this network’s presence and ongoing viability. BUSH TV seeks to become the indigenous media brand that producers and broadcasters alike recognize as authentic, entertaining and informative. Our brand is about building indigenous media enterprise opportunities and bridging the ‘race’ gap.

Team Members
Tom Hearn – Executive Producer
EJ Garrett – Producer
Nik Lachajckzak – Graphic Designer
Guardian mentor: Catherine Gleeson
© Bush TV 2006

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SCORCHED
Tagline: “What will happen when Australia runs out of water? – Hypothetical interactive, television, radio and push media docudrama”
LAMP Lab: May 2006
Target platforms: TV and Broadband PC
Project description: Scorched is an ultra dynamic multi-platform project that involves audiences to help find solutions to the water crisis that Australia is facing. Using as the catalyst a series of compelling hypothetical scenarios, Scorched will draw audiences into realistic and dramatic water-scarce potential situations as diverse as desert survival, housing, suburban/city planning and infrastructure.

An immersive ‘future cast’ multi-platform project designed to engage the audience, provide an understanding of the scale and complexities of Australia’s water crisis and a platform for examining alternative solutions

Team Members
Ellenor Cox – Producer
Marcus Gillezeau – Director
Niyati Parikh – Interactive / Content Producer
Guardian mentor: Jackie Turnure
© TO BE ADVISED 2006

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You can follow hour-by-hour accounts of what is happening on the LAMP live-in-lab in Perth on a page on our wiki by clicking here.

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…for the third LAMP live-in-lab.

We have had an overwhelming response to our call for submissions for the next live-in-lab in Perth from May 7-12 and thank you to all who applied, the projects are of a very high quality.

Even though the closing date for the next lab is over we suggest you keep watching this space as we have others planned this year in other states.

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The next LAMP residential lab will be on May 7-12 near Perth, WA. We are still accepting applications and we welcome project submissions from all parts of the media industry.

Those who have pre-registered need to complete the fuller application form and will be given priority when it comes to the selection process. Other interested teams (and pre-registereds) have now until 31st March to send in completed forms.

Please download the application form by clicking here. We look forward to hearing from you.

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The application for the next residential is now fully open and we welcome project submissions from all parts of the media industry. The residential will be from 7-12 May 2006 and will be held near Perth in Western Australia.

Those who have pre-registered need to complete the fuller application form and will be given priority when it comes to the selection process. Other interested teams (and pre-registereds) have now until 31st March to send in completed forms (this has been extended due to the potential date being in early April).

Please download the application form by clicking here. We look forward to hearing from you.

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PRE-REGISTRATION FOR LAMP MARCH 2006 IS OPEN

The next open residential will be during March 2006. If you would like to pre-register interest in this lab please use the webform linked here.

It benefits your project and our selection, planning process if you take a few minutes to enter your details and will also enable us to gauge interest in future labs during 2006.

Many thanks

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