Project description: An exciting comedy show broadcast live from inside a virtual world. In World will allow viewers to appear on TV as their 3D avatars and also submit mashed-up video, music, chat and games.

Team Members
Arul Baskaran – Producer
Adam Nash – Designer
Lisa Dethridge – Writer
Guardian mentor/s: Gary Hayes
LAMP Lab: October 2006
Target media: Mobile, Broadband, Virtual [...]

Project description: Sick of fake, annoying, over-hyped commercials? Think you can make a better ad? Sold in Sixty Seconds is a cross media experience and user generated community that sets the challenge for amateur filmmakers to make the most memorable 60 second ad for a popular brand. At stake, is the reward to see the [...]

Project description: A unique cross-media exploration of urban art and street culture. Alongside short videos and documentaries the online element features a virtual city block. The audience can contribute by submitting street art or creating art with the online tools.

Team Members
Alicia Rackett - Producer/Creator
David Gurney – Creative Director/Writer
Graham Brown - Designer
Guardian mentor/s: John Buchanan
LAMP Lab: [...]

SGC - SecretGirlsClub.com.au
Tagline: “An interactive virtual clubhouse community exclusive to girls aged 10 to 14. Users gain right of entry by completing an initiation game, ‘MIA’. The Secret Girls’ Club empowers young girls as they learn, share and play.”
LAMP Lab: July 2006

Target platforms: Internet/ Broadband, Mobile, Virtual & Physical Environments and Broadcast TV
Project description: The [...]

Forget the Rules © Jim Shomos 2006.
The third of 8 podcasts recorded live during the LAMP lab on Milson Island, Sydney in July 2006 - in front of the eight teams and ten mentors developing emerging media projects.
“this is such a new area that really the door is open for anybody with anything creative and [...]

Übergroover.tv
Tagline: “Why move when you can groove.”
LAMP Lab: July 2006

Target platforms: Online community (broadband), TV, Mobile
Project description: ÜBERgroover.tv demystifies dance by introducing a group of everyday people to a diverse range of wild dances and drives their personal transformation to the ultimate rhythmic experience - natural ecstasy. ÜBERgroover.tv is the ultimate cross media experience: it [...]

AFTRS Media Lab
Tagline: “A collaborative media space where AFTRS interacts with the creative community”
LAMP Lab: July 2006

Target platforms: Online community; broadband PC; mobile
Project description: AFTRS Media Lab is where the walls of the school disappear. An online resource and collaborative space, it invites you to move from passive consumption to active production and participation.

As a [...]

The Ministry of Truth
Tagline: “Kill Your Television”
LAMP Lab: July 2006

Target platforms: Online community, IPTV, free-to-air TV, mobile
Project description: Like a hair ball stuck in the throat of the corporate media, the Ministry Of Truth says: KILL YOUR TELEVISION! www.ministryoftruth.tv creates subversive media comprised of entirely contrasting segments no longer than 5 minutes each. Diverse, slick, [...]

The Digital Distribution Business Model © Peter Giles 2006.
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.
“If you can get traffic, interest in your property, create a community and measure it…that is a really compelling argument to get funding…the advertisers [...]

Thinking Big on the Small Screen © Keren Flavell 2006.
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.
Keren looks broadly at the business, creative and future implications of the mobile industry. Beginning with a ‘branded Octopus’ metaphor Keren approaches “Thinking Big [...]