Project – My Apartment

MY APARTMENT
An interactive drama about lives in an Australian apartment block
Tagline: “Play a part, be a part” Company: News Interactive
Target platforms: Linear TV, mobile and Broadband PC LAMP Lab: October 2005
Project description: The apartment is a place where you can watch the lives of its characters unfold on a daily basis. You can explore their world and take part in the decisions they make. Engaging interstitials on TV help guide you to the portal where you are encouraged to be a part of the community yourself, yes there are a few empty rooms in this apartment. You are kept updated of developments in the storyline on your mobile.

Team: Andre Casaclang, Scott Gledhill, Kathryn Hamilton
Guardian mentor: Jackie Turnure

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