Mastering Multi Platform Content

Australians now spend an average of 16.1 hours on the internet each week, 12.9 hours watching TV, 8.8 hours listening to the radio, 3.7 hours on a mobile phone and 2.8 hours reading newspapers according to The Nielsen Online Internet and Technology Report quoted in The Australian earlier this year. With internet use now eclipsing TV viewing Australian broadcasters are in for a bumpy ride over the next few years. In this environment, how well prepared are our content producers for a world of participatory media, social networking and transmedia storytelling?

AFTRS are running a new post graduate course in 2010 which has been designed for content producers of all persuasions to combine the practical skills of traditional media with those of the online world. What’s clear is there is a huge appetite by global audiences for rich media content and we need skilled producers to start the conversations.

More information about this groundbreaking new course is available here and applications close on November 1, 2009

The course has been developed utilising the knowledge and experience gained through LAMP workshops, seminars and residentials and the pool of national and international experts who have contributed to its success. To get an idea of the calibre of our industry speakers here is a list of links to some of the most pertinent LAMP podcasts, vodcasts and slideshares about Multi Platform Content innovation. And finally, some of our industry testimonials and more stats to help you ponder your future.

Innovations in Multi Platform Content Seminar

With speakers including Anthony Mullins and Jackie Turnure from Hoodlum (Prime Time Emmy Award Winners), Social Media Strategist Laurel Papworth, Senior Vice President of Animal Logic Interactive Giancarlo A. Mori and Multi Platform producer Jim Shomos

Television 2.0: Social TV Seminar

Featuring Acting Head of ABC Multi Platform Arul Baskaran, Director of AFTRS LAMP Gary Hayes, Head of informitv William Cooper and Head of Strategic Development at ABC Innovation Chris Winter.

The Social Media Campaign

Featuring Social Media Strategist Laurel Papworth, Multi Platform Producer Martin Walsh, Geoffrey Emmerson, CEO of The Prosperity, Gary Hayes Director of AFTRS LAMP and Danielle Warby Online Marketing Director, Faculty of Economics and Business, University of Sydney

Industry Testimonials

The screen industry is rapidly evolving and now more than ever there is a need for skilled multi platform specialists. Practical knowledge and learning in this area with the AFTRS has helped to transform the way we produce and deliver our projects.

Marcus Gillezeau and Ellenor Cox, 2009 International Digital Emmy Award winners

To reach our audiences, we need to cleverly create and adapt screen content, so that it is engaging on multiple platforms. Screen NSW is keen to support talented practitioners with well thought out multiple platform projects, as the future and relevance of our industry depends upon them. Take this course and extend your skills and your industry opportunities.

Tania Chambers, Chief Executive, Screen NSW

Fifteen years ago when I talked about multi platform content I was talking about new innovative ways that we will use to tell our stories in the future. That future is now, these days it’s a given in the screen content industry that you have an in-depth understanding of how to multi platform your content. It’s very exciting that AFTRS is presenting a national course specific to multi platform storytelling.

Sohail Dahdal, Emerging Media Producer (First Australians, Long Journeys Young Lives)

Audiences are consuming content across multiple screens and are increasingly expecting this as standard.  This presents an enormous opportunity for a new generation of storytellers to meet this expectation.  AFTRS has pioneered education in this important new sector of the media, and this course consolidates the varied skills required into one place

Guy Gadney, The Project Factory

Emerging Media Statistics

“Three out of four Americans use social technology”

Forrester, The Growth of Social Media Adoption, 2008

“Two thirds of the global internet population visit social networks” - Nielsen, Global Faces and Networked Places, 2009

“Visiting social sites is now the fourth most popular online activity, ahead of personal email.” - Nielsen, Global Faces and Networked Places, 2009

“If Facebook were a country it would be the 8^th most populated in the world, just ahead of Japan” - Mark Zuckerberg, Jan 2009

“Worldwide production of over 1 billion mobile phones per year is driving both innovation and adoption of ever more capable portable devices.” - Australia and New Zealand Horizon Report, 2008

A new survey by the Conference Board reports that almost 25% of U.S. households watch TV shows 
online as opposed to 20% just one year ago. Of these viewers, 43% watch news shows, 35% sitcoms, 
comedies and dramas, around 20% watch reality programming and 18% sports. - Conference Board report quoted in the LA Times, September 2009

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