As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

A selection of the more than 50 mentors from the past four years (in first name alphabetical)

Andrew Apostola	Anthony Eden	Catherine Gleeson	Christy Dena
David Court	David Gurney	David Jensen	Duane Varan
Gary Hayes	Jackie Turnure	Jennifer Wilson	Jim Shomos
John Banks	John Buchanan	Jonathan Marshall	Keren Flavell
Laurel Papworth	Lisa Romano	Malcolm Long	Marc Walker
Mark Meadows	Mark Pesce	Matt Costello	Paul Bennun
Peter Giles	Rachel Dixon	Raffi Krikorian	Ric Holland
Shiralee Saul	Sohail Dahdal	Tony Walsh	William Cooper

Some of the residential participants attached to over seventy 6 day – 6 month projects

A selection of key speakers who presented at ‘non-project based’ LAMP run seminars

Over 150 high level industry guests visited LAMP residentials

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Evolving Technology, where will your audience be? © Jonathan Marshall 2006.

The second of 8 podcasts recorded live during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects. International mentor Jonathan talks about new technologies and how we engage audiences with them.
“Choose the platform based on the audience and their likely location. Think about how each user will move between each platform and don’t choose a platform just for the sake of it”

After an entertaining rope trick showing how TV, mobile and broadband penetration will invert itself over the next few years Jonathan continues by looking at the technological transitions that are taking place at the moment. He looks at the emerging cross-over potential of TV and PC becoming IPTV, of TV and Mobile becoming DVB-H (one flavour of mobile TV) and ‘download’ possibilities as mobiles become as powerful as current PC’s.

Jonathan investigates the shift and flattening of audience demand for content as multicast becomes unicast – traditional broadcast turns into personalised individually available global streamed channels and pots of content over peer-to-peer networks. He asks the age old question is broadcast dead and says it will always have a place from a pure distribution efficiency perspective and shows how it will fit into the three way mix of broadband, broadcast and mobile networks. He ends by talking about future devices and how storage will be ubiquitous and the tools to find content to put onto that storage will become absolutely critical. (During the q&a session there is a discussion about the transition from broadband to PC to IPTV and how broadcasters and telecos are preparing for the fight ahead).

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

JONATHAN MARSHALL

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC’s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world’s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

Jonathan now works as a freelance Technical Development Producer working with a range of new media companies from start-ups to multi-nationals. As part of his work he delivers training courses both within the BBC and around the world to enable content producers to deliver world class interactive services using the latest technical innovations.

Sydney 4 July 2006 – Time 20:54. PDF (191k) of presentation
Click to listen

Audio edit, description and mp3 prep/post  – G Hayes

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AFTRS Media Lab
Tagline: “A collaborative media space where AFTRS interacts with the creative community”
LAMP Lab: July 2006

Target platforms: Online community; broadband PC; mobile
Project description: AFTRS Media Lab is where the walls of the school disappear. An online resource and collaborative space, it invites you to move from passive consumption to active production and participation.

• As a repository of more than 30 years of the school’s productions, it is a valuable and fascinating source of the early works of many leading film, tv, radio and digital media makers, as well as the work of recent graduates. Users are invited to rate, tag and review.
• It is a window into the school: somewhere to keep up with what is happening right now, through blogs and podcasts, calendars and forums – and to comment and send feedback
• It is an educational resource: latest opinions, techniques and technology. Teaching activities of the school – seminars, interviews, exercises – are captured and uploaded.
• It is a place to show your work and receive feedback; get involved in media projects and meet like-minded people – where individuals, both within and outside the school, use online tools to share ideas and collaborate on projects
• It is where the school meets its audience and the audience becomes part of the school: online media projects, such as a serialised interactive drama that uses collaborative scripts and school production facilities; and rating and reviewing of student and community productions and scripts.

Team Members
Cathie Payne – Producer
Linda Chang – Designer
Natalie Spence – Website Manager
Guardian Mentor: – Jonathan Marshall
AFTRS © 2006

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THE NEWS YOU WANT
Personalized News
Tagline: “The news you want, when you want, how you want ”
LAMP Lab: December 2005
Target platforms: TV, Broadband and Mobile
Project description: My News Service is about the news you want, where you want, when you want it. As you browse and view the available content whether it is local, national, busines or weather the smart personalised service learns your news preferences and as it gets to know you delivers the news that you want. At any time you can switch off the personalised component and browse all news content, the viewer is in control.

Team: Matt Moran, Col Wotherspoon, Craig McCosker
Guardian mentor:Jonathan Marshall

� ABC TV Australia 2005

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Evolving Technology, Evolving Audiences – Jonathan Marshall
Jonathan talks about devices, the network pipes and the audiences that use them. Using the basic premise of lean back, forward and portable he advises us on how to shape the viewer experience through understanding of the mode of the audience. Speaking specifically to one of LAMP’s residential audiences he helps us identify the interactive jewel, the audience and the ideal experience. Jonathan finishes by showing how there is a certain convergence across devices that have similar capability, but still each has its unique place in viewer experience of interactive story.
Accompanying presentation “Evolving Technology, Evolving Audiences” – Jonathan Marshall, Technology Consultant – PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC�s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.

Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world�s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

AGSM Sydney 06 Dec 2005
Click to listen
Audio preparation by James Christopher Murty

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